Exclusive interview with Dame Stephanie Shirley - Charitable Giving
In this exclusive interview, UK Ambassador for Philanthropy, Dame Stephanie, reveals how charities should manage their relationships with donors and discusses the power of the web as a tool to demonstrate the impact of donors’ money.
Highlighting the importance of managing major donor relationships effectively, Dame Stephanie advises: “Philanthropists expect a phone call, a visit, a letter, from who? The Chief Executive, not from the fundraiser”
Dame Stephanie also emphasised the need to make philanthropy easy and explains how she is co-ordinating the major UK retail banks to provide a range of philanthropy products.
“If we can do this with some of the banks, I think this will really [lift] philanthropy in this country,” says Dame Stephanie.
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